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In addition to propelling Match Group over the hurdles thrown up by competitors like Facebook and Bumble, she has to maintain and manage the explosive growth rate of the company’s crown jewel, Tinder, the swiping app that took the world by storm when it was launched in 2012, as well as oversee an ambitious international expansion.
While this seems like a good problem to have, it’s often a reason why many women stop online dating.Industry revenue is expected to grow 25% through 2020, according to Evercore ISI. S.; and Tinder, the revolutionary dating app that gave the world the “swipe” and all that came with it.Match Group is the conglomerate parent to 40-plus brands in more than 42 languages, including Match.com, the granddaddy of the industry most popular with 30- to 50-year-old relationship-seekers; Ok Cupid, which took hold among urban hipsters by asking daters to answer a list of quirky ice-breaker questions (“Would you ever sleep with a serial killer? The company’s biggest competitors include e Harmony, known for its ads featuring founder Neil Clark Warren and its focus on long-term relationships; Spark Networks, the 5 million publicly traded (ticker symbol: LOV) parent of Jdate, Christian Mingle, and others; Badoo, which claims 380 million users worldwide but is used primarily overseas; and Bumble, the fast-growing upstart created in 2014, which allows only women, not men, to initiate contact.The market for using technology to connect singletons the world over has flourished in recent years, but its real potential has yet to be unlocked.Globally, there are 600 million singles online—a number that’s expected to jump to 700 million by 2020—yet the industry’s biggest player by far, Match Group, is estimated to claim just 10% of that.